Carmen Hevia Menéndez

About the Speaker

Game Design | Analytics

I am a psychologist who is specialized in applied neuroscience, cognitive psychology, social psychology, persuasion, emotion, behavioral economics and much more with video games. I use this knowledge to understand, predict, and direct human behavior for both User Experience and conversion. In Free to Play games players should have fun, but also they should be engaged, converted and hooked. I help creating games people want to interact with. My expertise in these areas is extremely useful to understand how players may behave and interact.

Carmen Hevia Menéndez



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